Target Market

Practically ALL of the Music Magazine I have looked at in my textual analysis have been aimed at a younger audience.

Therefore, (as these magazines are aimed at the audience and are very successful, as the specific audience like the music magazines) I would like to aim my magazine at a similar audience, preferably 16/17 year old people, up to people in their early twenties.

This will allow me to keep the musical genre(s) my magazine will be based on modern and innovative and less conventional, as that is what people in that age range like - individualism.

I will also be able to give the magazine a fresh and modern image which will appeal to the younger audience.

Also, the content of the magazine will be representative of the audience (for example, I could include a section relating to the fashion of the music scene, as a persons image is very important to people of that age range).

I will use the traditional Media Language (such as the Masthead, Main Image (rest of the main aspects listed in the Conventions and mind map posts...) in such a way that it appeals to the audience by using modern-looking fonts for example.

As my chosen audience is very diverse (there are a lot of different types of people with different lifestyles and tastes) I could give the magazine a very broad content range, making it to appeal to a lot of people, but as this may put people in the target market off when considering buying the magazine (if someone doesn't like a main feature they may not buy it) I may have to restrict the range as a whole.

Also, a lot of my target market are interested in the more alternative types of music (such as rock, metal, even some sub-genres such as industrial rock (heavy rock, almost metal at times with dance elements and vice versa).

This means that in my magazine I will feature these more alternative genres and to attract the widest audience, It would probably be best for me to have the main features in the magazines (therefore the subject of the main image and main cover line, possibly even the main double page spread,) about bands/musical acts in those genres who are particularly successful.

So that many more people in the alternative market are catered for, I will also feature lesser known bands, so that there will be a wider range of people whose tastes are covered in the magazine.