LIIAR

• L - Language - The different aspects of the Media text, which combine as a whole to make the text what it is, and put across different aspects, such as Ideology, Institution, Representation and can also be used to attract the target Audience.


• I - Institution - The industries and companies/agencies who create the media texts (i.e. Kerrang is an institution which makes a music magazine.) All other aspects of LIIAR will be based on the stance of the Institution.


• I - Ideology - The beliefs and views held by the Institution and more often than not, the target audience which they try to communicate to the consumer. The Ideology will be conveyed through the Language of the Text, (for example, a magazine made my an institution in support of independent bands/musicians, would only feature independent bands/musicians.)


• A - Audience - The target audience at whom the media text is aimed. Each magazine would adapt other aspects and conventions (or even break them sometimes) to try and appeal to the desired audience.


• R - Representation - How the Media texts represents different aspects (normally the ideology,) and how they are put across by the text itself. For example, if a magazine wanted to represent a certain individual in a negative way, they would have a photo which makes them appear bad (drunk, for example,) and then have a derogatory headline coupled with the photo.