Target Audience

• From looking at other magazines and thinking about the institute which makes College magazine (educational establishments) I have decided that the Target Market for my college magazine is going to be people in the age range of 16-18 years old.

• I have decided that, so that most people at the college will be able to enjoy the magazine and it will be available for their needs, to make the target market gender neutral, so it will be aimed at both male and female students of the college.

• So that the magazine is more generic and will appear to a wider range of students, (and not, for example, just those who are linked with certain subjects,) I have decided that I will adapt the conventions and include features (i.e. cover stories) which would appeal to all or most of the students at the College.

• These will include information about social events linked with the college and general goings-on in and around the college.

• I will also include the college name in the title so it appeals to the students as it will cause a sense of collective pride as the people will see the college's name on something which they will hopefully view as modern and interesting and then they will feel proud to have something to do with it.

• To appeal to the younger audience i will make the 'image' of the magazine modern, colourful and make it look 'cool'. This is because I will want it to appeal aesthetically to the target audience, as if they think it looks awful they will not want to read it and therefore they will not take an interest in it even if the content would be relevant and/or of interest to them.